Today, life science vendors have an almost endless array of print and online options when it comes to advertising their products and services. According to Raquedan (2009), there are differences of design for a printed piece within from those for an online one such as:
- The Web is Dynamic – designing for the web means designing for content that will change based on the reader’s interaction. Printed content and design, obviously, will stay the same for eternity.
- Authoring is different – Making web pages can literally be done on notepad for the HTML, CSS, and Javascript stuff. But there are key tools available from image editors (Adobe Photoshop/Fireworks, Mic), editors (Adobe Dreamweaver), and even rich media (Flash) that give the web its interactivity. Print folks have Adobe InDesign, and even Microsoft Word. Then, designing for print operates better in a WYSIWYG (What You See Is What You Get) environment.
Furthermore, Nielsen (1999) also pointed out the differences of design for print and design for online which are:
- Print design is based on letting the eyes walk over the information, selectively looking at information objects and using spatial juxtaposition to make page elements enhance and explain each other.
- Web design functions by letting the hands move the information (by scrolling or clicking); information relationships are expressed temporally as part of an interaction and user movement.
Good examples of the differences of online and print design that are derived from the same source, but published in different genres.
It is clearly seen on the printed page, the typography can be fully integrated with the other elements. In contrast, this is impossible with
the typography on the website.
References:
Nielsen, J 1999, Print vs. web design, 24 January, viewed 10 November 2009
http://www.useit.com/alertbox/990124.html
Raquedan, R, 2009, Web Design Vs. Print Design: A Review, Standards Web Standards, viewed 10 November 2009,
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